The 1950s. At his « Haute Coiffure » salons (in Brussels, on the rue Marché-aux-Herbes), Roger DELBOVE practised with dedication and passion the art of total capillary care. As obsessed with aesthetics as with science, he came to realize that skin-care and hair-care are inextricably linked.
1953 - 1959. Whilst expanding his network of salons (Charleroi, Brussels, Liège, Antwerp), Roger DELBOVE, an inveterate researcher, combined conferences and research to deepen his knowledge of the biochemical mechanisms of the skin. To become one of the top 10 cosmetologists in his time.
1962. Dissatisfied with the products available on the market and sure of his acquired knowledge, Roger DELBOVE convinces his wife, Marion - former collaborator at Helena Rubinstein Belgium - to join him in developing a treatment based on the principle of homeostasis. A treatment that allows the skin to regain its balance and natural functions, without any tricks.
1965. The Crème Sorcière – name conceived by a delighted user – is created in the DELBOVE laboratory in Forest (Brussels). A star is born ... modest and discreet, despite the great results it generates. A star soon joined by the Eau Sorcière with which it forms the famous Sorcière Beauty Ritual, basis of all treatment.
1970 - 1990. Marion and Roger DELBOVE continue their research, in order to expand the benefits of the basic formula, to other more-specific uses. Thus are born the Auxiliary, the Elixirs, the Specifics, the Body Cares ... each created to let a woman feel more comfortable in her skin, every day. From head to toe.
2011. Devoted user of DELBOVE products, and convinced of their exceptional qualities, Gina d’Ansembourg, decided to make these « sorcière secrets» available to a wider circle. Not only to ensure their continuity, but also because she believes that such benefits are too precious not to be shared!
May 2013. Gina d’Ansembourg inaugurates the brand new Boutique Sorcière shop, in Brussels (rue de l'Abbaye, on the corner of chaussée de Vleurgat). A unique establishment where one can (re)discover the preciously-kept secrets of these exceptional treatments ... And learn how they can reveal your beauty – day after day, after day.